Jason Dillon's profile

Wii Remote Packaging

Wii Remote Packaging
Ideation Sketches
When creating a vision of the packaging, I came up with two major concepts. One was a box that opened with a hinge and concealed the remote's strap and batteries underneath, but the second was much more creative, in my opinion. Instead of a traditional box, it became a remote sleeve that still had the capability to hold the remote in place. This new design also had the ability to show off the top of the product, so knowing I would do this second one, I created the flat image below.
Digital Dieline
I created my dieline digitally after the rough not-to-scale mockup seen in the drawings, and after some adjusting and fitting it came to look like this. Additionally, I warped the pieces to make 3D mockups that allowed me to choose basic color and design choices and adjust the pieces until they would fit just right. An addition from my quick sketched verion is the bottom "floor" tab. While working with the Wii Remote both in my hands and in a digital 3D space, it seemed like the sleeve without a bottom wouldn't give the remote enough support to stay in its package, so I would have to include a "floor" panel that would also hold the wriststrap. It is also made of cardboard so that it isn't too thin not to hold the heavy-ish remote. My research has also shown that many of these are hung on racks, so the clip hanger on top is essential to keeping good stock in the store. The design reflects this by making sure it can hold the weight from above or sitting normally. This thin cardboard also makes it easy for young kids to open, which is the target demographic for my product, but it is also durable enough to keep the remote safe during the journey from a warehouse to a store, and consecutively from the store to the consumer's home.
Digital Designing
My design is relatively simple like those traditionally of the Wii era. Through lots of research, I found that they wanted to cater to the common person in order to introduce more people to gaming, so their packages reflected that simplicity. I used their trademark white and blue design with the slightly transparent circles around it as well. I liked the "transparency" aspect, so I used wordplay with the word with the buttons on the front in the exact spots they would be in on the controller. On the inside I wanted to use another simple pattern, and as a lover of Mario Kart Wii, I couldn't get the checkerboard pattern out of my head. I put that on the inside with the remote's buttons to create a sense of unity with the front and inside of the packaging. However, the darker design also gives a good contrasting background with the white remote. Some other little things are the barcode at the bottom for easy store scanning and the description on the back taken directly from Nintendo that easily describes to the consumer (which would normally be parents) what the product does and how it is used.
Nintendo also tends to create special editions of their controllers using characters for brand recognition or promotional material (hence the inclusion of the now-defunct Club Nintendo logo on the back), so I imagined that they would add two of their most recognizable characters, Mario and Luigi, to their simple package editions to look like they are jumping in front of the package and out to the consumer. I also replaced the home button with a question mark block from the Mario game franchise to add a little bit more uniqueness to the box, but it is still similar enough to look clean and flesh with the normal remote sleeves on a shelf. I did not, however, create different inside graphics for them.
Paper Prototype
The Intended Final
I printed and cut the first model, and I have to say, I think it turned out very well. Cutting the shapes out every time was very tedious, and I know I do not have the steadiest hand, but I think that I got the shape well all three times and fitting the box with my decals. However, when putting it together there was one thing I forget about: the extra size of the cardboard. As seen above, it fits snugly in the paper prototype, but in the actual box the cardboard barrier gave it less space to fit in, and since I was thinking about it to fit snugly. If I was to redo it again, I would most likely use a much thinner cardboard base like the boxes they use for their remotes. I liked this version but was recommended to make another final version using the paper from my prototype, so that is included in the next part.
The Fabulous Final
This looks much better! The thinner box is able to form to the remote much nicer and smooter, and the cutting is much less rough than that of the cardboard box. I also like using the white remote on the much more fun Mario shell. I did try to put a hanger that I found on top of the package, but it didn't want to stay on so that would most likely be a cardboard-sticking piece. Overall, I think this final version looks much better than my original final, and if it was made from thin cardboard rather than two sides of paper, it would be perfect!
Wii Remote Packaging
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Wii Remote Packaging

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